Has to be used together with converted product ID breakdown. The number of products purchased which are recorded by your merchant partner's pixel or app SDK for a given product ID and driven by your ads. This metric is an ad relevance diagnostic and does not apply to campaigns or ad sets, only ads. Possible values include BELOW_AVERAGE_10, BELOW_AVERAGE_20, BELOW_AVERAGE_35, AVERAGE, ABOVE_AVERAGE, or UNKNOWN if there's not enough information about the ad. Your ad is ranked against ads with your optimization goal that competed for the same audience. The total value of all conversions from your catalog segment attributed to your ads.Ī ranking of your ad's expected conversion rate. ![]() It may include a series of interactive or multimedia components, including video, images product catalog and more. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. The average total time, in seconds, that people spent viewing an Instant Experience. The average percentage of the Instant Experience that people saw. The name of the ad campaign you're viewing in reporting. ![]() The unique ID number of the ad campaign you're viewing in reporting. This field is currently only visible at the campaign level. The method by which you pay for and target ads in your campaigns: through dynamic auction bidding, fixed-price bidding, or reach and frequency buying. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. The name of the ad set you're viewing in reporting. The unique ID of the ad set you're viewing in reporting. The name of the ad you're viewing in reporting. The unique ID of the ad you're viewing in reporting. Your ad account includes your campaigns, ads and billing. The name of your ad account, which groups your advertising activity. ![]() The ID number of your ad account, which groups your advertising activity. Currency that is used by your ad account.
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